One of the Most Important Articles I’ve Ever Read (Seriously)

Dec 6, 2023

There’s a lesson I learned — and thank God — very early on in business.

Because of this lesson, our business has made it through some rough patches over the years. Not only that, but we’ve been able to maintain an inordinate amount of focus and see initiatives through.

Despite knowing the lesson for some time, I’ve never really shared it with anyone, because I didn’t have a very elegant way of putting it.

Until yesterday.

Jason Fried just wrote a short but excellent blog about this. And in terms of business, it’s one of those “must reads” IMO. I just knew I had to share it with you all.

Who or what in business are you really competing against? The answer might surprise you.

Here’s the link to the blog: