One Question to Rule Them All

Nov 10, 2023

Comes an archetypal question I receive a version of all the time:

How do I actually get clients?

There’s an unusual problem with this question.

It has too many answers.

Some of them bad; most of them good.

The real question is, what should you do to get clients?

Now even that has too many answers, but at least gets us closer.

On the latest episode of the podcast, I explored this question from a strategy point of view instead of tactics. Tactics are great—but only within the context of a larger strategy or game plan.

In this episode, we talk about “direct response” marketing.

Most web designers aren’t really doing this kind of marketing at all, which means you have a tremendous opportunity to stand out.

A fair warning, though: It’s a rabbit hole. There’s a lot of layers to it. And many tactics that work.

So, to help you out, I give you sort of a “101” approach I call the master flywheel.

You can use that to get started.

Then, once you have the basics down, move on from there.

I hope you find this to be helpful!

Click here to watch on YouTube now.