The harrowing tale of an unsubscriber who missed it

Oct 30, 2023

There’s a person, we’ll call him Dave to protect the innocent, who will not be getting this email.

He unsubscribed.

And I’m perfectly okay with it!

In fact, if you don’t like getting these emails, I give you permission to unsubscribe as well. This is a judgment-free zone and I know that I only have you for whatever short while the Good Lord has granted me to have with you.

But it still hurts my heart that he was so close to potentially changing his life.

He got a few sales emails, then he quit. He was about to unlock a flurry of FREE, business-building information, encouragement, and (hopefully) entertainment. Alas, he missed the boat.

It’s not as though I’ve never unsubscribed from an email list; totally have—if you think I’m mad at “Dave,” you’ve missed the point.

But I know something Dave doesn’t know. I know the process he was about to go through. I know that everything could have changed for him.

I know that if he had taken the information I was sending every day and applied it to his business, the next 12 months could have been game-changing for him (no matter where he was starting from).

Here’s the “unsexy truth” about business: Patience and commitment is probably 90% of the battle. As I last said last week, the process itself matters—a bunch.

When you lose sight of that, you begin jumping ship and trying to find a new Knight in Shining Armor.


I was having a great conversation last week with a student of mine (they read these emails—you know who you are! ;)). Based on their situation, one thing was clear: There’s no shortage of information out there or gurus to follow (more coming on that this week)… what they needed to do (and what you ALL need to do) is pick something and commit to it.

You don’t need another hack. You don’t need another guru. You don’t need another plan.

You need a firm foundation for your business that you can use to shore up your business to weather storms and grow. You need to execute the basics. You need customers, not strategies. You need leads, not another course on Facebook Ads.

I suspect that so many of you already know what to do. You’re just not doing it.

Whatever that is, I’m giving you permission right now to just do it. If you know what to do, do it. Don’t wait for another savior to come riding along on their white horse.

If what you know you need to do is commit to Subscription Web Design, join us here.

If it’s something else, then do that. I won’t be mad! Seriously!

Again, no judgment.

To be successful takes radical commitment to a plan, and the plan is usually a lot simpler than you think it is.

Don’t stay stuck. Move forward.

If you don’t know where to go or what to do, and you’re feeling lost, I want to help you. I want to be the last “guru” (if I must be relegated to the term) you need—at least for this season of your business.

As my students will tell you, nothing is off-limits. Come to the calls with your questions, your burdens, your struggles, and your successes. It’s pastoral as much as anything else.

I hope to see you soon: