Writing is the Skill

Dec 20, 2023

If someone were to ask me, “What is the number one thing I can learn to do in business to move the needle?” I would answer, with zero hesitation, writing.

To be a business leader today, you must know how to write well.

You will improve communication with your clients and your team, will be able to influence people at scale, will have the ability to persuade people in deals and negotiations, and more.

Writers move the future forward.

By the way, this is even true of fiction writers.

Some of the most innovative business leaders today were influenced by grandiose thinkers enshrouded in worlds of science fiction and fantasy.

Writing is the most time-tested form of communication there is, besides one-on-one interaction, of course.

YouTube videos are a fantastic marketing tool. Podcasts are a great discussion tool.

But they are commoditized. One person’s ideas are as good as the next.

Not so with writers. You can tell who has the goods pretty quickly and whose ideas are worth following.

Also, contrary to popular belief, writing is a thinking tool. People have the idea that you think, then you write. That’s backward. You write, and that’s the thinking. It clarifies your views and feelings on a topic, allowing you to express ideas with clarity and completion.

What on earth does this have to do with Subscription Web Design, you might ask?

Everything my friend.

You must learn how to think and write clearly when you go down this road.

Since this is a unique business model, you’ll need to know how to express its benefits to potential clients. That happens through writing.

Depending on your niche, you might also try one-to-many selling. Could you so productize your service that you end up selling web design through a sales page instead of individual sales calls? That’s a pipe dream for most web designers, but I think it’s possible for a subscription web designer who knows how to write well.

You might be thinking, “But I’m not a writer.”

Maybe you’re not. But that doesn’t mean you couldn’t or shouldn’t be!

Right now is a great time to start honing that skill. I recommend a small habit of 100 words/day if you’re new to writing. Aim for 500 to 1,000/day if you are more seasoned and want to build the habit.

If you want to get a sense of the possibilities, watch the below interview with Nathan Barry, the creator of ConvertKit. It’s a few hours long but is one of the best interviews I’ve engaged with in a long time: