File Download: https://docs.google.com/document/d/1AP1L8JJFph6qJvi0IGGYHkSbQKZtTZDb/

This presentation introduces the basics of conversion rates, focusing on concepts from Russell Brunson’s book “.com Secrets”. It offers starting point metrics for different sales funnels, such as a 20% opt-in rate for lead magnets and a 10-15% completion rate for two-step order forms. The presentation also covers strategies for selling web design services and the importance of having a phone or application funnel. The aim is to keep the cost per application under $100 and maintain certain percentages for the different aspects of the funnel, such as an order form bump and a one-time offer. The ultimate goal is to ensure compelling hooks, stories, and offers to optimize conversion rates.