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In this video, I show you how to create an irresistible offer or widget for products and services. You starts by creating a menu of all potential products, services and tools that could be offered, assigning each an estimated perceived value. A catchy name is identified for the offer package.

The offer is built by selecting 3-5 relevant items from the menu and copying them into the offer columns. The total value and ideal price (1/10 of the total value) are automatically calculated. Two example packages are provided, one centered around an in-person event and the other around an online course, using the same menu options.

Sometimes a single product itself contains multiple components, which can be broken out and assigned value to create a “Russian doll stack” offer. Having a robust menu of options is key as it allows for the creation of many different appealing offer packages.