File Download: https://docs.google.com/drawings/d/1itj_d1zxOS5WHZYxgCtb6u27CL9EQ1C2gCpHFHBMqdk/edit

In this video, we explore the concept of the Value Ladder, a tool used to organize products or services in increasing order of value and price. Understand how this tool helps shape the customer journey, as demonstrated through my business (and a few other examples).

Learn about different service components, the role of free content, and the incorporation of a new DIY support tier. This video serves as both a broad and detailed view of business strategy and customer value enhancement.