This video is about brainstorming enticing offers, focusing on a simpler alternative to the Widget Brainstormer. This straightforward document can be used to generate new offers and packages, for both products and services.
The core concept here is to design an irresistible offer. For instance, if you’re offering a managed subscription website, think of ways to enhance the offer’s value to justify charging more. One method is creating an “offer stack”, where you break down the offer’s individual elements, assign a value to them, slash the price, and bundle several items for a single price. This shows customers the value of your offer outweighs its cost.
When developing your stack, consider products that relate to the core product and address additional customer needs. Some guiding principles include beating a learning curve, solving a problem, getting a quick result, taking the next logical step, and removing a pain point.