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In the field of marketing, understanding your target customer is of utmost importance. Fred’s PQR2 model, as outlined in Jim Edwards’ book “Copywriting Secrets,” offers a simplified and practical approach for marketers struggling to define their audience. The model focuses on understanding the Problems, Questions, Roadblocks, and Results (PQR2) related to a specific niche. It serves as a tool to create more targeted content and conceptualize niche-specific products and services.